George Buhnici
Tech & gadgets
88% men · 12% women
Age · 25–54, peak 35–44
18 25 35 45 55+
The portfolio.
The network runs on three layers: properties (the editorial verticals), shows (recurring formats, distributed multi-platform) and the creators who make them. Every figure is measured, not estimated — sources are in the media kit.
Audience
Who follows you
The community behind each platform at a glance — the interest, the gender split, and the dominant age band.
IGDLCC
Leading podcast · culture
46% men · 54% women
Age · 35–54
18 25 35 45 55+
CuriosITy
Tech & science · podcast
95% men · 5% women
Age · 25–44
18 25 35 45 55+
Follow The Money
Finance & investing
88% men · 12% women
Age · 25–54
18 25 35 45 55+
CryptoVineri
Crypto & investing
95% men · 5% women
Age · 25–44, peak 25–34
18 25 35 45 55+
Cavaleria
Auto & lifestyle
91% men · 9% women
Age · 25–54
18 25 35 45 55+
Case Bune
Home & building
87% men · 13% women
Age · 25–54, peak 25–44
18 25 35 45 55+
Lorena
Lifestyle, home & family
predominantly female
Age · 25–44
18 25 35 45 55+
Properties
buhnici.ro
Romania’s #1 tech & auto publication.
Reviews, hands-on tests and buying guides by George Buhnici. This audience doesn’t come to be entertained — it comes to decide which phone, laptop or car to buy. For a brand, that means attention at exactly the moment that matters.
Available formats
- Product review / test (independent editorial verdict)
- Sponsored article
- Dedicated editorial series
- YouTube video integration
1,5M
Monthly reach
Audience
88% bărbați / 12% femei, predominant 25–54 ani
Presence
- Site
- YouTube
- TikTok
- X
cavaleria.ro
Men’s lifestyle, multi-host format.
Style, cars, gadgets, health, career — written and filmed by several voices under one editorial standard. Cavaleria reaches the urban male audience outside the immediate purchase context: where brand preferences are formed.
Available formats
- Integrated advertorial
- Sponsored thematic series
- Video clip on YouTube Cavaleria.ro
- Social media amplification
150K
Monthly reach
Audience
91% bărbați / 9% femei, predominant 25–54 ani
Presence
- Site
- YouTube
- TikTok
casebune.ro
Energy-efficient homes, prefab construction, energy.
The vertical for people building or renovating right now. Practical content: systems, materials, real costs, returns. It’s the property with the shortest distance between reading and buying — ideal for lead generation.
Available formats
- Lead-gen partnership (installers, prefab, energy)
- Sponsored guide
- Equipment & systems review
300K
Monthly reach
Audience
87% bărbați / 13% femei, predominant 25–54 ani
Presence
- Site
- YouTube
- TikTok
lorena.ro
Lifestyle & family — the network’s female audience.
The property signed by Lorena Buhnici: lifestyle, family, home and everyday life, with strong distribution on Instagram and TikTok. It completes the network with the female audience — the voice that decides or co-decides most household purchases.
Available formats
- Instagram / TikTok integration
- Sponsored video series
- Content partnership (family, home, lifestyle)
385K
Monthly reach
Audience
Audiență predominant feminină, interese lifestyle, casă și familie
Presence
- Site
- YouTube
- TikTok
Shows
The network’s recurring formats, each with its own audience and creators. Distributed on YouTube, on the properties’ sites and as audio — premium context, fixed frequency, integration that doesn’t interrupt.
IGDLCC
Long-form interview podcast.
Hour-plus conversations with entrepreneurs, athletes and people who built something — 367 episodes so far. Loyal audience, long listening time, premium context: here the brand doesn’t interrupt the conversation, it’s part of it.
Available formats
- Sponsored segment (host-read)
- Dedicated episode
- Season sponsorship
290K
Monthly reach
Audience
54% femei / 45% bărbați, predominant 35–54 ani
Hosted by
- George Buhnici
CuriosITy
Weekly tech & science briefing.
The network’s short format: what happened in tech and science this week, explained clearly. Published on YouTube George Buhnici and on buhnici.ro, weekly. Fixed frequency, recurring audience — the right vehicle for constant brand presence.
Available formats
- Edition sponsor (“powered by”)
- Dedicated segment
106K
Monthly reach
Audience
95% bărbați, predominant 25–44 ani, audiență tech matură
Hosted by
- George Buhnici
- Radu Neagu
Follow The Money
The network’s markets & money show.
A weekly take on markets, the economy and crypto, hosted by George Buhnici together with Andrei Brătucu. It succeeds CryptoVineri and carries forward the same audience interested in money, investing and macro — a public with high purchasing power and clear intent.
Available formats
- Sponsored segment (host-read)
- Dedicated episode
- Season sponsorship
25K
Monthly reach
Audience
88% bărbați / 12% femei, predominant 25–54 ani, finanțe & investiții
Hosted by
- George Buhnici
- Andrei Brătucu
CryptoVineri
Andrei Brătucu’s crypto channel.
The dedicated crypto YouTube channel run by Andrei Brătucu — market analysis, education and news for a niche but highly engaged audience. Part of the network: you reach the crypto public directly, not through borrowed context.
Available formats
- Sponsored segment
- Dedicated episode
- Educational partnership
42,7K
YouTube subscribers
Audience
95% bărbați / 5% femei, predominant 25–44 ani
Hosted by
- Andrei Brătucu
IQ Battle
Street quiz, viral on Shorts & Reels.
General-knowledge questions on the street, with prizes and cash on the spot, made by Andrei Bala and Vlad Ilovan. The series went viral mainly in short form — Shorts and Reels — with over a billion cumulative views across all platforms (including third-party reuploads) and a young audience. An ideal vehicle for memorable brand integrations, native to the format that performs right now.
Available formats
- In-series brand integration
- Sponsor-provided prizes
- Dedicated episode
1B+
lifetime views, all platforms
Audience
91% bărbați / 9% femei, predominant 25–54 ani
Hosted by
- Andrei Bala
- Vlad Ilovan
Creators
Content doesn’t make itself. This is the network’s editorial bench — the people who write, film and host. For a brand, the association is with real faces and credibility built over time, not an anonymous logo.
George Buhnici
Founder & Editorial Lead
Tech journalist since 1996. Leads the network’s editorial direction and hosts buhnici.ro, CuriosITy, IGDLCC and Follow The Money.
Produces on
- buhnici.ro
- CuriosITy
- IGDLCC
- Follow The Money
Lorena Buhnici
Co-owner & Creator
Signs lorena.ro — lifestyle and family. Brings the network its female audience, with strong distribution on Instagram and TikTok.
Produces on
- lorena.ro
Andrei Brătucu
Creator — markets & crypto
Co-hosts Follow The Money with George and runs the CryptoVineri channel (42.7K subscribers). The network’s voice on money, investing and crypto.
Produces on
- Follow The Money
- CryptoVineri
Radu Neagu
Creator — tech & science
Co-hosts CuriosITy with George (on YouTube George Buhnici and buhnici.ro) and creates individual clips for Cavaleria.ro, under the “Tech Tips” persona.
Produces on
- CuriosITy
- cavaleria.ro
Andrei Bala
Creator — Cavaleria.ro & IQ Battle
Author on Cavaleria.ro and creator of the IQ Battle series on YouTube Cavaleria. “Interesting things about the world in under 60 seconds” — 17.3K on Instagram.
Produces on
- cavaleria.ro
- IQ Battle
VI
Vlad Ilovan
Creator — research & IQ Battle
Researcher on the CuriosITy show (more and more topics are chosen by him) and co-host of the IQ Battle series on Cavaleria.
Produces on
- CuriosITy
- IQ Battle
Want the full numbers, broken down by audience segment?
Download the media kit