The portfolio.

The network runs on three layers: properties (the editorial verticals), shows (recurring formats, distributed multi-platform) and the creators who make them. Every figure is measured, not estimated — sources are in the media kit.

Properties

buhnici.ro

Romania’s #1 tech & auto publication.

Reviews, hands-on tests and buying guides by George Buhnici. This audience doesn’t come to be entertained — it comes to decide which phone, laptop or car to buy. For a brand, that means attention at exactly the moment that matters.

Available formats

Product review / test (independent editorial verdict)
Sponsored article
Dedicated editorial series
YouTube video integration

1,5M

Monthly reach

Audience

88% bărbați / 12% femei, predominant 25–54 ani

Presence

Site
YouTube
Instagram
Facebook
TikTok
X

cavaleria.ro

Men’s lifestyle, multi-host format.

Style, cars, gadgets, health, career — written and filmed by several voices under one editorial standard. Cavaleria reaches the urban male audience outside the immediate purchase context: where brand preferences are formed.

Available formats

Integrated advertorial
Sponsored thematic series
Video clip on YouTube Cavaleria.ro
Social media amplification

150K

Monthly reach

Audience

91% bărbați / 9% femei, predominant 25–54 ani

Presence

Site
YouTube
Instagram
Facebook
TikTok

casebune.ro

Energy-efficient homes, prefab construction, energy.

The vertical for people building or renovating right now. Practical content: systems, materials, real costs, returns. It’s the property with the shortest distance between reading and buying — ideal for lead generation.

Available formats

Lead-gen partnership (installers, prefab, energy)
Sponsored guide
Equipment & systems review

300K

Monthly reach

Audience

87% bărbați / 13% femei, predominant 25–54 ani

Presence

Site
YouTube
Instagram
Facebook
TikTok

lorena.ro

Lifestyle & family — the network’s female audience.

The property signed by Lorena Buhnici: lifestyle, family, home and everyday life, with strong distribution on Instagram and TikTok. It completes the network with the female audience — the voice that decides or co-decides most household purchases.

Available formats

Instagram / TikTok integration
Sponsored video series
Content partnership (family, home, lifestyle)

385K

Monthly reach

Audience

Audiență predominant feminină, interese lifestyle, casă și familie

Presence

Site
YouTube
Instagram
Facebook
TikTok

Shows

The network’s recurring formats, each with its own audience and creators. Distributed on YouTube, on the properties’ sites and as audio — premium context, fixed frequency, integration that doesn’t interrupt.

IGDLCC

Long-form interview podcast.

Hour-plus conversations with entrepreneurs, athletes and people who built something — 367 episodes so far. Loyal audience, long listening time, premium context: here the brand doesn’t interrupt the conversation, it’s part of it.

Available formats

Sponsored segment (host-read)
Dedicated episode
Season sponsorship

290K

Monthly reach

Audience

54% femei / 45% bărbați, predominant 35–54 ani

Hosted by

George Buhnici

CuriosITy

Weekly tech & science briefing.

The network’s short format: what happened in tech and science this week, explained clearly. Published on YouTube George Buhnici and on buhnici.ro, weekly. Fixed frequency, recurring audience — the right vehicle for constant brand presence.

Available formats

Edition sponsor (“powered by”)
Dedicated segment

106K

Monthly reach

Audience

95% bărbați, predominant 25–44 ani, audiență tech matură

Hosted by

George Buhnici
Radu Neagu

Follow The Money

The network’s markets & money show.

A weekly take on markets, the economy and crypto, hosted by George Buhnici together with Andrei Brătucu. It succeeds CryptoVineri and carries forward the same audience interested in money, investing and macro — a public with high purchasing power and clear intent.

Available formats

Sponsored segment (host-read)
Dedicated episode
Season sponsorship

25K

Monthly reach

Audience

88% bărbați / 12% femei, predominant 25–54 ani, finanțe & investiții

Hosted by

George Buhnici
Andrei Brătucu

CryptoVineri

Andrei Brătucu’s crypto channel.

The dedicated crypto YouTube channel run by Andrei Brătucu — market analysis, education and news for a niche but highly engaged audience. Part of the network: you reach the crypto public directly, not through borrowed context.

Available formats

Sponsored segment
Dedicated episode
Educational partnership

42,7K

YouTube subscribers

Audience

95% bărbați / 5% femei, predominant 25–44 ani

Hosted by

Andrei Brătucu

IQ Battle

Street quiz, viral on Shorts & Reels.

General-knowledge questions on the street, with prizes and cash on the spot, made by Andrei Bala and Vlad Ilovan. The series went viral mainly in short form — Shorts and Reels — with over a billion cumulative views across all platforms (including third-party reuploads) and a young audience. An ideal vehicle for memorable brand integrations, native to the format that performs right now.

Available formats

In-series brand integration
Sponsor-provided prizes
Dedicated episode

1B+

lifetime views, all platforms

Audience

91% bărbați / 9% femei, predominant 25–54 ani

Hosted by

Andrei Bala
Vlad Ilovan

Creators

Content doesn’t make itself. This is the network’s editorial bench — the people who write, film and host. For a brand, the association is with real faces and credibility built over time, not an anonymous logo.

George Buhnici

Founder & Editorial Lead

Tech journalist since 1996. Leads the network’s editorial direction and hosts buhnici.ro, CuriosITy, IGDLCC and Follow The Money.

Produces on

buhnici.ro
CuriosITy
IGDLCC
Follow The Money

Lorena Buhnici

Co-owner & Creator

Signs lorena.ro — lifestyle and family. Brings the network its female audience, with strong distribution on Instagram and TikTok.

Produces on

lorena.ro

Andrei Brătucu

Creator — markets & crypto

Co-hosts Follow The Money with George and runs the CryptoVineri channel (42.7K subscribers). The network’s voice on money, investing and crypto.

Produces on

Follow The Money
CryptoVineri

Radu Neagu

Creator — tech & science

Co-hosts CuriosITy with George (on YouTube George Buhnici and buhnici.ro) and creates individual clips for Cavaleria.ro, under the “Tech Tips” persona.

Produces on

CuriosITy
cavaleria.ro

Andrei Bala

Creator — Cavaleria.ro & IQ Battle

Author on Cavaleria.ro and creator of the IQ Battle series on YouTube Cavaleria. “Interesting things about the world in under 60 seconds” — 17.3K on Instagram.

Produces on

cavaleria.ro
IQ Battle

Vlad Ilovan

Creator — research & IQ Battle

Researcher on the CuriosITy show (more and more topics are chosen by him) and co-host of the IQ Battle series on Cavaleria.

Produces on

CuriosITy
IQ Battle

Want the full numbers, broken down by audience segment?

Download the media kit